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The Creative Influencer

Feb 21, 2024

Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t...


Jan 17, 2024

Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first.

In the minisodes to come, we...


Jan 10, 2024

Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith.

Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films.

Dr. Smith is passionate about mental health in the entertainment industry and has integrated...


Nov 22, 2023

Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to...


Nov 17, 2023

Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to...