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The Creative Influencer

Sep 18, 2019

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets.

Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the...


Sep 12, 2019

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the...


Sep 5, 2019

Minisode Thirteen of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media.

A full transcript of this episode is available at Jon’s entertainment law blog...