Jan 20, 2021
Episode Six of Season Four. We interview Garrett Klassy.
Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved in implementing the “Ready Now” program which helps student athletes craft and manage their personal brands on Social Media. It is the first ever NCAA program to embrace social media and incorporate the development of branding into the life skills training and support that students receive.
Garrett shares his thoughts on this new approach to training college athletes on using social media—specifically how instead of telling students what not to do, they are training them on best practices, which are applicable to all influencers.
A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/